Privacy Policy

PRIVACY POLICY
Key2Car Ltd

PLEASE READ THIS PRIVACY POLICY CAREFULLY
This Privacy Policy explains how Key2Car Ltd (“we”, “us”, “our”) collects,
uses, and protects your personal data when you use our services.
We may update this Privacy Policy from time to time. You should review it
regularly to ensure you understand how your personal data is used.
When we refer to “Key2Car”, this includes the website located at
https://key2car.co.uk (the “Platform”) and any associated digital services
operated by us.

1. ABOUT US
   Key2Car Ltd is the controller and responsible for your personal data.
   We operate an online vehicle marketplace that connects buyers with motor
   dealerships and private sellers.
2. OUR ROLE
   We process personal data in order to provide our services as a digital
   advertising platform.
   Depending on how you use the Platform, we may act as:
   (a) a data controller, where we determine how and why your data is processed;
   or
   (b) a data processor, where we process data on behalf of dealers using our
   services.
3. THE DATA WE COLLECT
   We may collect, use, store, and transfer different kinds of personal data about
   you, including:
   3.1 Identity Data
   Includes your name, username, or similar identifiers.
   3.2 Contact Data

Includes your email address, telephone number, and address (where
provided).
3.3 Account Data
Includes login details, account settings, and preferences.
3.4 Transaction Data
Includes details about adverts you create, enquiries sent or received, and
communications between users.
3.5 Technical Data
Includes IP address, browser type, device information, operating system, and
usage data.
3.6 Usage Data
Includes information about how you use our Platform, including pages viewed
and interactions.
3.7 Marketing and Communications Data
Includes your preferences in receiving marketing communications.
We do not knowingly collect personal data from individuals under the age of
18.

4. HOW WE COLLECT YOUR DATA
   We collect data through:
   (a) Direct interactions, such as when you create an account, place an advert,
   or contact us;
   (b) Automated technologies, such as cookies and analytics tools;
   (c) User communications, including messages exchanged between buyers and
   sellers via the Platform;
   (d) Third-party data sources, where applicable, including data used to enhance
   listings (e.g. vehicle information databases).
5. HOW WE USE YOUR DATA
   We will only use your personal data where permitted by law. Most commonly,
   we use your data:
   (a) to create and manage your account;

(b) to provide and operate the Platform;
(c) to publish and manage vehicle adverts;
(d) to facilitate communication between buyers and sellers;
(e) to process payments and subscriptions;
(f) to administer and protect our business, including fraud prevention and
security monitoring;
(g) to improve our services, platform functionality, and user experience;
(h) to send service-related communications;
(i) to send marketing communications where you have consented;
(j) to comply with legal and regulatory obligations.

6. LEGAL BASIS FOR PROCESSING
   We rely on the following legal bases:
   Contract – where processing is necessary to provide our services to you.
   Legitimate Interests – including improving our Platform, ensuring security, and
   preventing fraud.
   Consent – where you have given clear consent (e.g. marketing
   communications).
   Legal Obligation – where we are required to comply with the law.
7. SHARING YOUR DATA
   We may share your personal data with:
   (a) other users of the Platform, where necessary to enable enquiries and
   communication;
   (b) service providers who support our business (e.g. hosting, analytics,
   payment processors);
   (c) professional advisers such as legal, accounting, and insurance providers;
   (d) law enforcement or regulatory authorities where required.
   We require all third parties to respect your data and process it securely.
8. INTERNATIONAL TRANSFERS

Where we transfer personal data outside the UK, we ensure appropriate
safeguards are in place, such as standard contractual clauses or transfers to
countries with adequate protection.

9. DATA RETENTION
   We retain personal data only for as long as necessary to fulfil the purposes for
   which it was collected, including legal, accounting, or reporting requirements.
10. DATA SECURITY
    We implement appropriate technical and organisational measures to protect
    your personal data.
    However, no system is completely secure, and we cannot guarantee absolute
    security.
11. YOUR RIGHTS
    Under UK data protection laws, you have the right to:
     access your personal data;
     request correction of inaccurate data;
     request deletion of your data;
     restrict or object to processing;
     request data portability;
     withdraw consent at any time (where applicable).
    You also have the right to lodge a complaint with the Information
    Commissioner’s Office (ICO).
12. PLATFORM VISIBILITY AND USER DATA
    By placing an advert on Key2Car, you acknowledge and agree that:
    (a) your advert and associated information may be visible to users worldwide;
    (b) users may contact you via the Platform;
    (c) your data may be displayed as part of your advert where necessary (e.g.
    contact details).

We may provide features designed to protect your privacy, such as messaging
systems that mask personal contact details.

13. FRAUD PREVENTION AND SECURITY
    We may use your personal data to:
    (a) detect and prevent fraud;
    (b) monitor suspicious activity;
    (c) assist law enforcement where necessary.
14. THIRD-PARTY LINKS
    The Platform may include links to third-party websites. We are not responsible
    for their privacy practices.
15. CHANGES TO THIS POLICY
    We may update this Privacy Policy from time to time. Any changes will be
    posted on this page.
16. CONTACT
    Key2Car Ltd
    Email: support@key2car.co.uk